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Skål members invited to attend PATA’s Human Capital Development programme

Following a meeting between the Executive Committee and senior executives from PATA earlier this year PATA has invited Skål members to attend their next PATAcademy-HCD to be held in Bangkok 2-4 December 2014.

The 2014 PATAcademy-HCD, a pillar of PATA’s Human Capital Development programme, is designed for “Next Gen” rising stars that are looking to broaden and build their skills in the area of marketing, branding, and social media. The PATAcademy-HCD aims to educate, provide job skills training, and increase the creativity of the participants.

 The three-day training programme incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events.

The programme would ideally suit Skal young professionals looking to develop their knowledge and skill base in marketing, branding, and social media.

 The discounted fee for Skal members to attend the programme is US$1,200 . Hotel discounts are also available

Full details of the programme are available on the PATA website at : http://www.pata.org/events/patacademy-hcd1

For further information and to register your interest, please contact Parita Niemwongse at HCD@PATA.org.